Who is treasures4u®?
Treasures4U is a wholesaler and retailer with 6 outlets currently in South Africa and Namibia. We are the exclusive distributor of Tchibo and Nur Die merchandise which is imported from Germany.
We are proud to introduce our online shop where you can order all the products available in our physical stores and more!
The T4U Mission Statement
To make Treasures4u the destination of choice for high quality, affordable, branded goods from Germany. Creating a unique shopping experience for consumers of all ages and gender.
Who is Tchibo?
Tchibo is a multinational company with its head office in Hamburg, Germany. It currently employs 12 000 people, achieving a revenue of almost € 4.0 billion (approx. ZAR 40 billion) in sales, through more than 45 000 outlets.
Traditionally a coffee company established in 1949,Tchibo extended its range of coffee during the mid 1980’s and included certain promotional items and merchandise, usually linked to coffee cups and glasses. Branded under the umbrella brand “TCM” (Tchibo Certified Merchandise), Tchibo soon began to sell virtually everything – from watches to bicycles, to saucepans and underwear – High quality German products that consumers find useful, practical and desirable, at affordable prices.
In frequent phases, new products are made available. Products ranging from Gardening, Maternity & Babies, Bathroom articles, Bedroom collection, Ëverything around the Kitchen, Household, Pets and many more. At the end of each campaign, articles are removed from shelves to make space for the next feature. Consumers have been educated that products they find in outlets today may not be available again tomorrow. A frequent visiting pattern of consumers consequently developed.
Today, Tchibo® and TCM® are household recognized brands and have created a unique shopping experience in Germany,Scandinavia, Austria, Switzerland and many East European countries. Their huge variety of goods are offered in over 45 000 outlets, with a novel idea which combines coffee bars and dedicated retail space. With this concept, TCHIBO has become one of the most successful companies in Europe. Their success is based on offering only high quality products at a reasonable price and applying stringent quality control standards with their suppliers.